How can I preserve the value of my preowned watch by avoiding scratches?

Preserve your preowned watch’s value by keeping it away from hard surfaces, abrasive materials and activities likely to cause impacts or friction, and store it separately in a soft-lined watch case when it is not being worn. Clean it gently with a lint-free cloth, avoid unnecessary polishing, and arrange professional inspection or refinishing when scratches are significant, as excessive polishing can alter the case’s original shape and finish.

To preserve the value of a preowned watch, minimise contact with hard or abrasive surfaces, remove it before activities that may cause impacts, and store it separately in a soft-lined case when it is not being worn. Gentle cleaning and careful handling are important, but significant scratches should be assessed professionally before any polishing is considered.

Understand what affects a watch’s value. Scratches are not the only consideration, but visible damage can affect both presentation and resale appeal. Collectors and buyers may also look at the watch’s originality, case shape, dial, bracelet, movement, service history, documentation and overall condition. A watch with light, consistent signs of wear may be preferable to one that has been heavily polished, so cosmetic work should always be approached with restraint.

Reduce everyday contact with hard surfaces. Common sources of scratches include desks, door frames, kitchen worktops, vehicle interiors, tools and other jewellery. Be particularly careful with the case sides, lugs, clasp and bracelet, as these areas often make contact first. When placing the watch down, put it on a clean, soft surface rather than directly on wood, stone, metal or glass.

Do not wear the watch during tasks involving tools, machinery, DIY, gardening, contact sports or manual handling. Even a minor knock can mark the case or bracelet, and a stronger impact may affect the movement, crystal, crown or water resistance as well as the exterior finish. Removing the watch before these activities is generally more effective than trying to repair damage afterwards.

Take care with jewellery and clothing. Rings, bracelets and watches can scratch one another when worn together, particularly when they contain harder materials or have raised settings. Keep the watch separate from other jewellery and avoid allowing the clasp or bracelet to catch against zips, buckles and rough fabrics. If you are wearing a watch with a leather strap, take additional care to prevent the strap from rubbing against abrasive surfaces or becoming saturated with moisture.

Keep the watch fitted securely. A loose bracelet or strap allows the watch to move around the wrist and increases the likelihood of it striking a surface. It should be comfortable without being excessively loose. Have a bracelet adjusted if it is slipping, and replace a worn strap, damaged clasp or weakened spring bar promptly. These parts are important not only for appearance but also for preventing the watch from falling and suffering more serious damage.

Clean it gently.

  • Wipe fingerprints, dust and light perspiration from the case and crystal with a clean, soft, lint-free cloth.
  • If the watch is confirmed to be water-resistant and its crown is fully secured, follow the appropriate cleaning advice for its construction. Do not immerse a watch merely because it is described as water-resistant.
  • Do not use abrasive cloths, household cleaners, metal polish, solvents or unsuitable polishing compounds.
  • Never scrub dirt from around the bezel, bracelet or case joints with a sharp object.
  • If debris is difficult to remove, arrange professional cleaning rather than increasing the pressure or using an improvised tool.

Before cleaning, check that the crown is pushed in or screwed down as designed and that there is no known damage to the crystal, seals or case. If the watch has been exposed to moisture or has a loose component, avoid cleaning it with water and seek advice.

Store it correctly when it is not being worn. Use a dedicated watch pouch, presentation box or watch case with a soft, clean lining. The watch should not be able to move freely inside the case or rub against another watch. Keep it away from loose keys, coins, tools and other objects that could mark the case or crystal. Store it in a dry, stable environment and avoid prolonged exposure to direct sunlight, excessive heat, damp conditions and strong magnetic sources.

If the watch has a folding clasp, position it so that the clasp cannot press against the case or crystal. For a watch with a metal bracelet, avoid placing it face down unless the surface is properly protected. A soft cloth may be used temporarily, but it should be clean and free from grit that could cause fine marks.

Do not polish away every mark. Professional refinishing can remove scratches, but polishing removes a small amount of metal and can change the original geometry of the case, edges, bevels and brushed or polished transitions. Over-polishing may therefore reduce originality and affect value, particularly on an older or collectible watch. Light marks may be best left as part of the watch’s honest preowned condition.

When scratches are deep, concentrated around the lugs or bezel, or accompanied by dents, have the watch examined by a suitably experienced watch professional. They can assess whether cleaning, local refinishing, replacement of a damaged component or no cosmetic work is the most appropriate option. Any work should be documented, and original parts should be retained where practical.

Protect the crystal and movement as well as the case. A scratched crystal can affect legibility and, if chipped or cracked, may compromise protection against moisture. Do not continue wearing the watch after a significant impact, a damaged crystal, a loose crown or signs of condensation beneath the crystal. Arrange an inspection, as external damage may conceal a problem that is not visible.

Finally, retain the watch’s box, papers, receipts, service records and any removed original components. These do not prevent scratches, but they help establish provenance and document how the watch has been cared for. If you are uncertain whether a mark should be cleaned, polished or left untouched, ask us to assess it before attempting any treatment. A cautious approach usually protects both the watch’s appearance and its long-term value more effectively than frequent cosmetic polishing.

The safest way to preserve a preowned watch’s value is to prevent scratches rather than repeatedly polish them away. Remove it before DIY, gardening, sport or manual work, and avoid contact with desks, door frames, tools, other jewellery and abrasive fabrics. When not worn, keep it separately in a clean, soft-lined watch case so the bracelet, clasp and crystal cannot rub against hard objects.

Light wear may be preferable to excessive refinishing, particularly on an older or collectible watch. Polishing removes a small amount of metal and can soften the case edges, lugs and original brushed or polished finishes. If scratches are deep or accompanied by dents, a damaged crystal or a loose component, arrange a professional assessment before cleaning or refinishing is attempted.

Ask us to assess your preowned watch

If your preowned watch has scratches, dents, a damaged crystal or signs of impact, ask us to assess it before cleaning or refinishing. We can advise whether the marks should be left as part of its original condition or treated professionally.